Community Sports School
We are currently in the process of building a City School and Community Sports Development Centre in Malawi's capital city, Lilongwe.
Lingadzi Academy Phase 1:
We are extremely excited about what is by far our most ambitious project yet. The project is the first of it's kind in Malawi. It will bring together a primary school, secondary school, top quality sports facilities, an HIV testing centre, a library and computer cluster, an agricultural development centre and a sports development centre all on a single campus within the city boundary.
The primary and secondary schools will deliver the conventional Malawian syllabus but the pupils will also benefit from extensive sports education, agriculture education and HIV/ AIDS awareness education, as well as access to computers and a library.
The school will become a centre for sport in Lilongwe. On the weekends the school fields will become home to leagues that will give thousands of children from the city an opportunity to play their favourite sport on a regular basis. The sports development centre will employ a body of coaching staff that will be trained, equipped and dispatched to schools across the city. Alongside teaching the city's youth effective sporting techniques they will also promote HIV/AIDS awareness. There is the potential for a coaching staff of 25 to educate thousands of children in Lilongwe.
The sports facilities will include football pitches, netball courts, tennis courts, volleyball courts, a gym, a running track and an area for field events. There will also be a pavilion for changing and showering. With the right staff and a lot of enthusiasm this scheme has the potential to yield a host of athletes able to compete for Malawi at international level.
Initially the academy will have 4 Secondary classrooms, one for each form, and 8 primary classrooms. These classrooms - as well as all the other school buildings - are going to be top quality to ensure an excellent, lasting learning environment; they are more spacious and have more natural light than typical classrooms, assisting in pupil learning and development. There will be a library block which also has a computer cluster to equip the pupils with all the skills and knowledge they will need in the modern world. The school will also boast laboratories for science, design and technology, and home economics.
The school will also have the possibility to make money through private computer lessons, private sports coaching sessions, use of its facillities and through private donations. This money will be reinvested in the centre, to ensure its continued development year on year.
TV Gives Charity Donations A Boost
Friday 26th February 2010
The science of marketing psychology isn't just reserved for the consumer masses, it can be used to help maximise donations to charities and not for profit organisations. A recent study carried out by the Charities Aid Foundation (CAF) found that different types of media coverage can have a profound effect on the amount of money donated by the public.
Following the Haiti disaster, the foundation found that newspaper coverage of the event was not as effective in encouraging members of the public to donate to the appeal. Advertisements and stories influenced only 6 per cent of those who gave money. This is in stark contrast to 11 per cent of the public who donated to the DEC Asia-Pacific appeal just a year earlier.
The shift in trend could be seen as alarming by fundraisers, but in fact it is our use of technology that is affecting the way we empathise with a cause, and our likeliness to donate to an appeal. Television coverage accounted for as much as 75 per cent of donations received for the Haiti Disaster Appeal, a figure that has risen since the Asia-Pacific appeal in 2009, where the figure was less than 70 per cent.
It is evident that fundraisers need to maximise the potential of modern technology, and use social media portals to tap into altruistic tendencies. Television may be top of the donation leader board now, but surely it is just a matter of time before social networking sites such as FaceBook and Twitter play just as an important role in raising much needed funds for appeals.
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