April 20th, 2010
It was four years ago that Little Britain comedy genius David Walliams swam the English Channel to raise money for Sport Relief. This year the 35 year old teamed up with a host of other celebrities for the same cause on a 1,000 mile cycle ride from John O’Groats to Lands End. The which took place on March 1st hoped to raise £1m which will go to ‘help people living unimaginably tough lives’ both in the UK and around the world.
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Charity Cycle Ride Brought More Than Just Entertainment To Celebrity Hungry Hoards
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Tags: Charity, Fundraising, Sports Relief
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February 26th, 2010
The science of marketing psychology isn’t just reserved for the consumer masses, it can be used to help maximise donations to charities and not for profit organisations. A recent study carried out by the Charities Aid Foundation (CAF) found that different types of media coverage can have a profound effect on the amount of money donated by the public.
Following the Haiti disaster, the foundation found that newspaper coverage of the event was not as effective in encouraging members of the public to donate to the appeal. Advertisements and stories influenced only 6 per cent of those who gave money. This is in stark contrast to 11 per cent of the public who donated to the DEC Asia-Pacific appeal just a year earlier.
Tags: Appeals, Asia-Pacific, CAF, Charities, Charities Aid Foundation, Charity, Donations, Fundraising, Marketing, Money, Psychology, Public, Social Networking, TV
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January 29th, 2010
Charity single Everybody Hurts is set to be performed at the BRITs to maximise sales and increase funds raised for the victims of the Haiti earthquake. Organisers of the famed popular music event, which is being held in London on February 17th, have reorganised the line-up to make room for a performance organised by King of pop Simon Cowell. The cover of REM’s 1993 hit is expected to raise a huge amount of money for the victims of the earthquake in Haiti, and looks set to meet the sensational success experienced by Live Aid’s Feed The World.
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Cowell’s Haiti Charity Single Gets Slot At BRITs
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Tags: BRITs, Charity, Everybody Hurts, Haiti, REM, Simon Cowell, Single
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January 22nd, 2010
According to recent reports, Africa and Latin America have enough land mass to feed the world and its growing population. The irony of this is overwhelmingly obvious, but the news is being heralded as a stoic two fingers up to doom-mongers who believe that the planet is over-populated and that resources are rapidly running out. The reports come from the Organization for Economic Cooperation and Development and the UN Food and Agriculture Organization, just one year after the food crisis that saw prices of basic foodstuffs soar worldwide.
Tags: Africa, Agriculture, Feed, Latin America, UN, World, Worldwide
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September 27th, 2009
I am happy to (belatedly) announce the safe return of Ryan Mercer, Paul Christian and Gerard Corr from Malawi after a six week trip. The guys went out to support our Coach James Chilimampunga. The football enthusiasts conducted many football coaching sessions at our fields in Muzu (the future site of Lingadzi Academy) as well as other places across the city. They also provided much needed feedback to the UK committee about the progress of our other school and library projects. They also took lots of photos and film footage which can be found across the site.
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August 19th, 2009
Welcome to the brand new news section of Building Futures in Malawi. This will hold all the latest news stories from our charity and give you all the latest information on our projects in Malawi.
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