This is an incredible gift the worth of which is immeasurable. James Chilimampunga is a sports coach for Building Futures in Malawi. Every day he visits two football fields in different parts of Lilongwe, Malawi and he coaches football to kids between the ages of 5 and 14. He helps them improve their skills on the field but more importantly he is a wonderful role model. He is trained as an HIV/AIDS awareness counsellor and he also teaches about nutrition. This information is extremely well received and the kids that James coaches live for his visits. Often around 200 children turn up at every session James runs. This could amount to 2000 children every week. On Fridays James visits Lilongwe prison and coaches a group of the best behaved inmates. The Lilongwe Prison Guards have found this coaching a great incentive for encouraging good behaviour in the prison. James is incredible. Help him build a team of coaches by funding one for a month. Thank You.
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TV Gives Charity Donations A Boost
Friday 26th February 2010
The science of marketing psychology isn't just reserved for the consumer masses, it can be used to help maximise donations to charities and not for profit organisations. A recent study carried out by the Charities Aid Foundation (CAF) found that different types of media coverage can have a profound effect on the amount of money donated by the public.
Following the Haiti disaster, the foundation found that newspaper coverage of the event was not as effective in encouraging members of the public to donate to the appeal. Advertisements and stories influenced only 6 per cent of those who gave money. This is in stark contrast to 11 per cent of the public who donated to the DEC Asia-Pacific appeal just a year earlier.
The shift in trend could be seen as alarming by fundraisers, but in fact it is our use of technology that is affecting the way we empathise with a cause, and our likeliness to donate to an appeal. Television coverage accounted for as much as 75 per cent of donations received for the Haiti Disaster Appeal, a figure that has risen since the Asia-Pacific appeal in 2009, where the figure was less than 70 per cent.
It is evident that fundraisers need to maximise the potential of modern technology, and use social media portals to tap into altruistic tendencies. Television may be top of the donation leader board now, but surely it is just a matter of time before social networking sites such as FaceBook and Twitter play just as an important role in raising much needed funds for appeals.
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