Malawian girls and boys love sport. The Boys go crazy about football and are seen playing all over the city at all hours of the day. Whilst there are many girls that play football the main sport is netball and the Malawian girls are absolutely brilliant at it. So much so that they have won international acclaim for the standard of netball. Footballs and netballs offer children the chance to play, develop their skills and work as a team. Feed Malawi’s passion by donating a football and a netball here!
The fields in Malawi are rugged. Poor quality footballs and netballs do not last long. We ensure that your money is spent on a good quality balls so that they will endure the tricky terrain. This also means that your football is likely to last a long time. A typical lifespan for a football is about 1 year so be sure to come back and donate another then!
As with all of your donations 100% is spent on the item you donate. We do not take any administration charges from that. Also if you are eligible you may be able to select gift aid which allows us to claim the tax on top of your donation. Thank you for your support!
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TV Gives Charity Donations A Boost
Friday 26th February 2010
The science of marketing psychology isn't just reserved for the consumer masses, it can be used to help maximise donations to charities and not for profit organisations. A recent study carried out by the Charities Aid Foundation (CAF) found that different types of media coverage can have a profound effect on the amount of money donated by the public.
Following the Haiti disaster, the foundation found that newspaper coverage of the event was not as effective in encouraging members of the public to donate to the appeal. Advertisements and stories influenced only 6 per cent of those who gave money. This is in stark contrast to 11 per cent of the public who donated to the DEC Asia-Pacific appeal just a year earlier.
The shift in trend could be seen as alarming by fundraisers, but in fact it is our use of technology that is affecting the way we empathise with a cause, and our likeliness to donate to an appeal. Television coverage accounted for as much as 75 per cent of donations received for the Haiti Disaster Appeal, a figure that has risen since the Asia-Pacific appeal in 2009, where the figure was less than 70 per cent.
It is evident that fundraisers need to maximise the potential of modern technology, and use social media portals to tap into altruistic tendencies. Television may be top of the donation leader board now, but surely it is just a matter of time before social networking sites such as FaceBook and Twitter play just as an important role in raising much needed funds for appeals.
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