Roof-Sheet(s)
Roof Sheets keep the rain off and the sun out. This means that the classrooms and libraries that we build are a nice temperature for the students and people that use them. The right environment is an important aspect that helps people study. So please help by donating some roof sheets to our latest building project.
We all need a roof over our head. In Malawi the weather conditions vary from very hot and dry to torrential downpours. Neither of these weather conditions are particularly helpful when you are sat trying to listen to a teacher teach you. We make sure that all of our buildings are of excellent quality and condusive to a good working environment for all of our students and of course a good roof is very important to that. These roof sheets are incredibly efficient and are the most cost effective method of roofing a building. They may not sound glamorous but they are incredibly important. Help by donating a roof sheet for a school or library here today.
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TV Gives Charity Donations A Boost
Friday 26th February 2010
The science of marketing psychology isn't just reserved for the consumer masses, it can be used to help maximise donations to charities and not for profit organisations. A recent study carried out by the Charities Aid Foundation (CAF) found that different types of media coverage can have a profound effect on the amount of money donated by the public.
Following the Haiti disaster, the foundation found that newspaper coverage of the event was not as effective in encouraging members of the public to donate to the appeal. Advertisements and stories influenced only 6 per cent of those who gave money. This is in stark contrast to 11 per cent of the public who donated to the DEC Asia-Pacific appeal just a year earlier.
The shift in trend could be seen as alarming by fundraisers, but in fact it is our use of technology that is affecting the way we empathise with a cause, and our likeliness to donate to an appeal. Television coverage accounted for as much as 75 per cent of donations received for the Haiti Disaster Appeal, a figure that has risen since the Asia-Pacific appeal in 2009, where the figure was less than 70 per cent.
It is evident that fundraisers need to maximise the potential of modern technology, and use social media portals to tap into altruistic tendencies. Television may be top of the donation leader board now, but surely it is just a matter of time before social networking sites such as FaceBook and Twitter play just as an important role in raising much needed funds for appeals.
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